Privacy Policy

Last updated: April 2026

This Privacy Policy explains how Excelerate Ltd collects, uses, stores and protects personal data when you use our website, contact us, submit an enquiry, place an order or engage with our services.

✓ Explains what personal data we collect and why
✓ Covers enquiries, orders, servicing and website use
✓ Sets out your rights under UK data protection law
✓ Includes contact details for privacy-related requests

1. Who We Are

Excelerate Ltd is the data controller responsible for your personal data.

Company name: Excelerate Ltd
Address: 1 Newton Close, Park Farm Industrial Estate, Wellingborough, NN8 6UW, United Kingdom
Email: info@excelerateltd.com
Phone: +44 (0) 1604 644100

2. The Personal Data We Collect

Depending on how you interact with us, we may collect:

name, company name, job title and contact details
email address and telephone number
delivery, billing or site address details
information submitted through general enquiry or servicing enquiry forms
details relating to orders, quotations, servicing requirements or product interest
technical and usage data from your visit to our Website, such as IP address, browser type, pages viewed and device information
marketing preferences and communication history

3. How We Collect Personal Data

We may collect personal data when you:

visit and use our Website
submit a contact form or servicing enquiry
request information, a quotation, a trial or a callback
communicate with us by phone, email or other channels
place an order or engage us for servicing or support
subscribe to updates or marketing communications where available

4. How We Use Personal Data

We use personal data to:

respond to enquiries and provide requested information
prepare quotations, recommendations and proposals
supply goods and provide servicing, support and related services
manage our customer and supplier relationships
maintain records, accounts and internal administration
improve our Website, content, products and services
send relevant marketing communications where permitted by law
protect our business, systems and legal rights

5. Lawful Bases for Processing

We process personal data under one or more of the following lawful bases:

Contract: where processing is necessary to provide goods, servicing or related support, or to take steps at your request before entering into a contract
Legitimate interests: where processing is necessary for the legitimate interests of running and improving our business, responding to enquiries, managing customer relationships and developing our services
Legal obligation: where we are required to retain or disclose information for legal, accounting, tax or regulatory purposes
Consent: where consent is required, for example in relation to certain marketing communications or cookie activity

6. Marketing Communications

We may use your contact details to send relevant business communications about our products, services, servicing support, case studies, blog content or operational updates where permitted by law.

You can opt out of marketing communications at any time by using the unsubscribe option where provided or by contacting us directly.

7. Cookies and Website Analytics

Our Website may use cookies and similar technologies to support functionality, understand website usage, improve performance and help us analyse how visitors interact with our content.

These may include essential website cookies, performance or analytics cookies, and cookies associated with third-party services embedded in or connected to the Website. You can manage cookie preferences through your browser settings and any cookie controls presented on the Website.

8. Sharing Personal Data

We may share personal data with trusted third parties where necessary, including:

website hosting, analytics and technical support providers
email, marketing or CRM service providers
couriers, logistics providers or delivery partners
professional advisers, accountants, insurers or legal advisers
service or support partners where required to fulfil a request or order

We only share personal data where necessary and with appropriate safeguards in place.

9. International Transfers

Where personal data is processed outside the United Kingdom, we take reasonable steps to ensure appropriate safeguards are in place, in line with applicable data protection law.

10. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, tax, operational and reporting requirements.

In deciding how long to retain data, we consider the nature of the information, the reason it was collected, the level of sensitivity, the potential risk of harm from unauthorised use or disclosure, and any legal or regulatory obligations.

11. Data Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, misuse, loss, alteration or disclosure. However, no internet-based system can be guaranteed to be completely secure.

12. Your Rights

Under UK data protection law, you may have the right to:

request access to personal data we hold about you
request correction of inaccurate or incomplete data
request erasure of your personal data in certain circumstances
request restriction of processing in certain circumstances
object to processing, including direct marketing
request transfer of your data where applicable
withdraw consent where processing relies on consent

To exercise any of these rights, please contact us using the details below.

13. Complaints

If you have a concern about how we use your personal data, please contact us first so we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office in the United Kingdom.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be effective once posted on this page.

15. Contact Us

Excelerate Ltd
1 Newton Close
Park Farm Industrial Estate
Wellingborough
NN8 6UW
United Kingdom

Email: info@excelerateltd.com
Phone: +44 (0) 1604 644100