Privacy Policy
This Privacy Policy explains how Excelerate Ltd collects, uses, stores and protects personal data when you use our website, contact us, submit an enquiry, place an order or engage with our services.
1. Who we are
Excelerate Ltd is the data controller responsible for your personal data.
Company name: Excelerate Ltd
Address: 1 Newton Close, Park Farm Industrial Estate, Wellingborough, NN8 6UW, United Kingdom
Email: info@excelerateltd.com
Phone: +44 (0) 1604 644100
This policy applies to personal data collected through our website, enquiry forms, servicing enquiries, commercial communications, orders and related business activity.
2. The personal data we collect
Depending on how you interact with us, we may collect:
- Name, company name, job title and contact details.
- Email address and telephone number.
- Delivery, billing or site address details.
- Information submitted through general enquiry or servicing enquiry forms.
- Photos, videos or fault information submitted as part of servicing or technical enquiries.
- Details relating to orders, quotations, servicing requirements or product interest.
- Technical and usage data from your visit to our website, such as IP address, browser type, pages viewed and device information.
- Marketing preferences and communication history.
3. How we collect personal data
We may collect personal data when you:
- Visit and use our website.
- Submit a contact form or servicing enquiry.
- Upload photos, videos or fault details as part of a servicing enquiry.
- Request information, a quotation, a trial or a callback.
- Communicate with us by phone, email or other channels.
- Place an order or engage us for servicing or support.
- Subscribe to updates or marketing communications where available.
4. How we use personal data
We use personal data to:
- Respond to enquiries and provide requested information.
- Prepare quotations, recommendations and proposals.
- Supply goods and provide servicing, support and related services.
- Review servicing enquiry uploads and technical information where provided.
- Manage customer and supplier relationships.
- Maintain records, accounts and internal administration.
- Improve our website, content, products and services.
- Send relevant marketing communications where permitted by law.
- Protect our business, systems and legal rights.
5. Lawful bases for processing
We process personal data under one or more of the following lawful bases:
- Contract: where processing is necessary to provide goods, servicing or related support, or to take steps at your request before entering into a contract.
- Legitimate interests: where processing is necessary for the legitimate interests of running and improving our business, responding to enquiries, managing customer relationships and developing our services.
- Legal obligation: where we are required to retain or disclose information for legal, accounting, tax or regulatory purposes.
- Consent: where consent is required, for example in relation to certain marketing communications or cookie activity.
6. Marketing communications
We may use your contact details to send relevant business communications about our products, services, servicing support, case studies, blog content or operational updates where permitted by law.
You can opt out of marketing communications at any time by using the unsubscribe option where provided or by contacting us directly.
9. International transfers
Where personal data is processed outside the United Kingdom, we take reasonable steps to ensure appropriate safeguards are in place, in line with applicable data protection law.
10. Data retention
We retain personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, tax, operational and reporting requirements.
In deciding how long to retain data, we consider the nature of the information, the reason it was collected, the level of sensitivity, the potential risk of harm from unauthorised use or disclosure, and any legal or regulatory obligations.
11. Data security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, misuse, loss, alteration or disclosure.
No internet-based system can be guaranteed to be completely secure.
12. Your rights
Under UK data protection law, you may have the right to:
- Request access to personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request erasure of your personal data in certain circumstances.
- Request restriction of processing in certain circumstances.
- Object to processing, including direct marketing.
- Request transfer of your data where applicable.
- Withdraw consent where processing relies on consent.
To exercise any of these rights, please contact us using the details below.
13. Complaints
If you have a concern about how we use your personal data, please contact us first so we can try to resolve it.
You also have the right to complain to the Information Commissioner’s Office in the United Kingdom.
14. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be effective once posted on this page.
15. Contact us
Excelerate Ltd
1 Newton Close
Park Farm Industrial Estate
Wellingborough
NN8 6UW
United Kingdom
Email: info@excelerateltd.com
Phone: +44 (0) 1604 644100
Excelerate Ltd
Privacy Policy
Last updated: May 2026